Curriculum Vitae

A versatile writer, editor and communications specialist with 10+ years’ experience in helping organisations find their voice, define their products and communicate with audiences. An experienced storyteller with internal and external agency experience that has written for projects across tech and marketing spaces, connecting products to their value, and creating simple, engaging copy to clarify, capture and engage.

I lead teams, ideate direction and strategy and consult on brand identity to help organisations build messaging frameworks: to know themselves, their story and those they’re trying to reach. Specialities include branding and positioning, content management and editorial, communications and user-journey optimisation.

Work Experience

Freelance writer, editor, brand consultant, communications specialist. September 2011 – Present

I’m an experienced writer (and editor) of copy and content, creative team leader, brand consultant and communications specialist. I’ve worked with many brands, in tech, fashion, gaming and elsewhere, including Cardano (IOHK), Cronica, Fantom Foundation, Acronis, NetScout, HP, Crep Protect.

I focus on identity formation and communication alignment. Experienced working in multi-disciplinary teams and in close collaboration with designers, optimally aligning what is said, where and how it contributes to the user journey. I’ve worked with McCann and other large agencies, and lead communication teams in creating impact, solidifying cross-channel identity and achieving results.

I am also one of the top-rated freelancers for writing, editing and brand communications on Upwork, the world’s largest freelancing platform.

HUMAN Protocol (developers of hCaptcha). Head of Content and Communications. March 2021 – March 2022

  • Led the project’s content production and community and marketing communications through its record-breaking $60-million token sale and beyond. 

  • Managed and mentored a team of writers and community contributors, and took an active mentor role.

  • Maintained communication guidelines, establishing a consistent style, tone of voice and brand identity.

  • Worked with internal and external design teams to storyboard video scripts, create websites and other marketing materials.

  • Worked with external PR agencies to write PR content and interview pieces, ideating on new angles and maximising project exposure.

IOHK (developers of Cardano/ADA). Technical Writer and Editor. May 2019 – Dec 2019. Lead Copywriter. Dec 2019 – May 2020

  • Worked with internal and external partners – specifically McCann – to establish the Cardano brand, involving a full rewrite of the Cardano.org website (award nominated, and was the highest-ranking crypto brand in the Top Brand Intimacy 2022 report) and producing engaging breakdowns of its core concepts, USPs and technology.

  • Led small team of reports to manage the organisation’s content and communications, and ensure the style guidelines were updated and adhered to.

  • Wrote the weekly tech reports along with another technical writer, the roadmap and much of the core pieces that broke down key blockchain concepts and Cardano’s USPs for multiple audiences.

First Person Resources (medico-legal firm). Report Editor. Aug 2013 – Aug 2014

JE Consulting (SME-focused ad and marketing agency). Copywriter. September 2014 – September 2015

NETSCOUT. Technical Copywriter. Jan 2017 – Mar 2017

Cronica. Copywriter. Sep 2018 – May 2020

Fantom Foundation. Senior Copywriter. Sep 2018 – Feb 2019